We create stories
Crafting Digital Narratives,
One Story at a Time
who we are
Sofiam, created by Kateryna Horbatkova, is a digital reality that anticipates trends to craft unique brand stories. We use innovative strategies and technology to keep our clients ahead in the digital landscape.
Kateryna Horbatkova
Dynamic and results-driven Digital Marketing Strategist with extensive experience in crafting and executing multi-country marketing campaigns across tourism, fashion, food, and luxury sectors.
Specialized in Digital Export Marketing,Digital Strategy, Brand Marketing, Influencer Marketing, and Event management, with a strong emphasis on cultural sensitivity and audience engagement. Proven expertise in enhancing brand visibility and driving conversions through data-driven strategies and compelling storytelling.
Adept in leading high-profile collaborations, including with brands like Costa Crociere, Trussardi, La Perla, Fidenza Village, Ministry of Foreign Affairs of Italy.
Skilled in leveraging social media, Google Marketing platforms, and CMS tools to optimize digital presence.
A passionate advocate for women in automotive industries, creator and founder of SwanDrive Association (SwanRally), collaborations with Porsche, McLaren etc.
An experienced educator in Digital Marketing, lecturer at University Cattolica, speaker at International Chambers of Commerce and various marketing events.
Fluent in Italian, English and Russian.
Digital Export Marketing Strategist
